Privacy Policy

Last updated: 14 March 2026

1. Introduction

Welcome to AdsWaves. We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website ads-waves.com (the "Website"), interact with our services, or engage with our advertising campaigns.

This policy applies to all pages of the Website, including any landing pages used in connection with our advertising campaigns on third-party platforms such as Meta (Facebook/Instagram), Google, and TikTok.

2. Data Controller

The data controller responsible for your personal data is:

Company: AdsWaves Ltd
VAT Number: MT30875130
Registered Address: 77 Fawwara Lane – Bloc De Tigné, 5th Floor, Sliema SLM 1640, Malta
Email: hello@ads-waves.com
Phone: +356 770 12326

3. Data We Collect

3.1 Information You Provide Directly

When you use the contact form on our Website, we may collect:

Full name
Email address
Company name (optional)
Service of interest
Message content

3.2 Information Collected Through Advertising Platforms

When you interact with our advertising campaigns on platforms such as Meta (Facebook/Instagram), Google, or TikTok, those platforms may share information you provide in lead forms (such as your name, email, and phone number) directly with us. This data is collected and processed by the respective platform in accordance with their own privacy policies.

3.3 Information Collected Automatically

When you visit our Website, we automatically collect certain information through cookies and similar technologies, including:

IP address (anonymised where applicable)
Browser type and version
Device type and operating system
Pages visited, time spent, and navigation patterns
Referring URL and search terms
Interactions with page elements (clicks, scrolls, mouse movements)

4. How We Use Your Data

We use the personal data we collect for the following purposes:

To respond to your enquiries – when you submit a contact form or reach out via email or WhatsApp
To provide our services – including digital marketing consultations, campaign management, and related services
To send marketing communications – only with your consent, including follow-up emails and newsletters via our email marketing platform
To analyse website performance – understanding how visitors use our Website so we can improve it
To measure advertising effectiveness – tracking conversions and optimising our ad campaigns
To comply with legal obligations – where required by law

5. Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data on the following legal bases:

Consent (Art. 6(1)(a)): When you submit a contact form, opt in to marketing communications, or accept cookies on our Website
Legitimate Interest (Art. 6(1)(f)): For website analytics, security, and improving our services, where these interests do not override your rights
Contractual Necessity (Art. 6(1)(b)): When processing is necessary to provide the services you have requested
Legal Obligation (Art. 6(1)(c)): Where we are required to process data to comply with applicable laws

6. Cookies & Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your experience and analyse site usage. Below is a summary of the technologies we use:

Technology	Provider	Purpose	Type
Google Analytics (GA4)	Google LLC	Website traffic analysis, user behaviour, page performance	Analytics
Meta Pixel	Meta Platforms, Inc.	Conversion tracking, ad optimisation, audience building for Facebook/Instagram campaigns	Advertising
TikTok Pixel	TikTok Inc.	Conversion tracking and ad optimisation for TikTok campaigns	Advertising
Hotjar	Hotjar Ltd	Heatmaps, session recordings, user feedback to understand user behaviour	Analytics
Google Search Console	Google LLC	Search performance monitoring, indexing status	Analytics

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may affect the functionality of the Website.

7. Third-Party Services

We share personal data with the following third-party service providers who process data on our behalf:

Meta Platforms, Inc. (Facebook/Instagram) – advertising and lead generation. Privacy Policy
Google LLC – analytics, search console, and advertising. Privacy Policy
TikTok Inc. – advertising and conversion tracking. Privacy Policy
Hotjar Ltd – website behaviour analytics. Privacy Policy
Brevo (formerly Sendinblue) – email marketing and CRM. Privacy Policy

These providers are contractually obligated to process your data only as instructed by us and in compliance with applicable data protection laws. We do not sell your personal data to any third party.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

Contact form submissions: retained for up to 24 months after your last interaction, or until you request deletion
Lead data from advertising platforms: retained for up to 24 months, or until you request deletion
Email marketing data: retained until you unsubscribe or request deletion
Analytics data: retained in accordance with the respective provider's retention policies (typically 14–26 months)
Legal/compliance data: retained as required by applicable law

9. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

Right of Access (Art. 15): You can request a copy of the personal data we hold about you
Right to Rectification (Art. 16): You can request correction of inaccurate or incomplete data
Right to Erasure (Art. 17): You can request deletion of your personal data ("right to be forgotten")
Right to Restriction (Art. 18): You can request that we limit the processing of your data
Right to Data Portability (Art. 20): You can request your data in a structured, machine-readable format
Right to Object (Art. 21): You can object to processing based on legitimate interest, including direct marketing
Right to Withdraw Consent (Art. 7): Where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at hello@ads-waves.com. We will respond to your request within 30 days.

You also have the right to lodge a complaint with the Office of the Information and Data Protection Commissioner (IDPC) in Malta, or with the supervisory authority in your country of residence.

10. International Data Transfers

Some of our third-party service providers (including Meta, Google, and TikTok) may process your data outside the European Economic Area (EEA). In such cases, we ensure that appropriate safeguards are in place, including:

EU-US Data Privacy Framework certifications
Standard Contractual Clauses (SCCs) approved by the European Commission
Adequacy decisions by the European Commission for specific countries

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

SSL/TLS encryption for all data transmitted through our Website
Access controls limiting data access to authorised personnel only
Regular review of our data processing practices and security measures

While we take every reasonable precaution to protect your data, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make significant changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Email: hello@ads-waves.com
Phone: +356 770 12326
Address: AdsWaves Ltd, 77 Fawwara Lane – Bloc De Tigné, 5th Floor, Sliema SLM 1640, Malta